Discover the Best in Beauty: 27 Popular Brands in Malaysia You Should Definitely Know About

Discover the Best in Beauty: 27 Popular Brands in Malaysia You Should Definitely Know About

In the dynamic world of beauty and skincare, a multitude of brands have risen to prominence, each carving out a unique niche and reputation for themselves. From cult favourites known for their eco-conscious formulations to luxury labels celebrated for their opulent indulgence, the realm of beauty is a treasure trove of options.

In the vibrant tapestry of Malaysia's beauty landscape, a multitude of brands have emerged, crafting products that cater to diverse skin types, preferences, and cultural influences. From the bustling streets of Kuala Lumpur to the serene shores of Penang, Malaysian beauty enthusiasts are spoiled for choice when it comes to their beauty regimes.

In this article, we embark on a journey to discover the 27 popular beauty brands that have left an indelible mark on the beauty-conscious population of Malaysia and you should know about these brands. These brands not only reflect the rich tapestry of Malaysian culture but also offer a testament to the nation's dedication to innovation and excellence in the world of beauty. Join us as we explore the beauty secrets of these coveted brands, unveiling the gems that have garnered both local adoration and global acclaim.

27 Best Beauty Brands of Malaysia you should know:

1.  Elianto: This brand offers products that are very good in quality and their price is reasonable. Elianto is one of the Malaysian cosmetic brands. This brand offers make-up, care, hair care and personal care products.

2.  Duck Cosmetics: Duck Cosmetics was established by a popular blogger who turned into an entrepreneur named Vivy Yushof. Duck Cosmetics is a new addition that came in May 2014 into the lifestyle that offers trendy and new bags, stationaries, cosmetics and other home and living objects. To buy these cosmetics you can use UBuy promo code MY.

3. NITA Cosmetics: NITA Cosmetics is a 100% Malaysian local brand, that is made to ensure the best quality of cosmetics and it is hypoallergenic and cruelty-free. It offers from foundation to lipstick which is loved by a lot of locals. This brand was established in 2016 by Aznita Asman and it's based in Kuala Lumpur.

4. Simplicity: This brand provides products from make-up brushes to cosmetics along with fragrances. This brand was founded in the year 2010 by Malaysian singer Dato Sri Siti Nurhaliza Tarudin.

5. Fame Cosmetics: This is a Malaysian  Lipstick brand along with eyeshadows. They also offer skincare products.  Fame Cosmetics was founded by three bloggers who wanted to share their love towards make-up with the world. If you are a lipstick lover and want to buy lipstick from Fame Cosmetics you can use the promo code Offspring promo code.

6.  SILKY: This brand has been marketed to over 5,000 countries in the ASEAN regions.  The SILKY brand was in 2005 and they maintained a standard of Malaysian Cosmetics. To buy cosmetics from SILKY you can use Watsons promo code.

7. Chique Cosmetics: Chique Cosmetics produces make-up that is enriched with Vitamin E, Shea Butter, Almond oil and other nourishing ingredients. This brand was established in 2016 and Quistina Kamarluzam and Fordaus Mohammad are the founders of the brand.

8.  Velvet Vanity Cosmetics:  This brand is based in Kuala Lumpur and it uses local cosmetic manufacturers. Velvet Vanity is a fun and ultra-modern make-up brand. Youngsters love this brand. Velvet Vanity is known for its makeup products, particularly its liquid matte lipsticks. They offer a range of vibrant and trendy shades that are popular among makeup enthusiasts in Malaysia and beyond.

9. SO.LEK Cosmetics: Products of this brand have a unique Malaysian name that is traditional and charming. SO.LEK Cosmetics was established by a duo of brother-sisters named Dahila Nadirah and Luqman Hakim. This brand focuses more on providing natural-looking colours that are suitable for everyday use. To buy cosmetics from this brand you can use the hack Zalora promo code.

10. Breena Beauty: This brand was founded in 2014. Breena Beauty is one of the most famous Malaysian Lipstick Brands in the market. It provides lightweight lipsticks. This brand offers make-up products and high-quality tools for their customers. Breena Beauty specializes in makeup brushes and beauty tools. They are well-known for their high-quality makeup brushes designed to help makeup enthusiasts and professionals achieve precise and flawless makeup applications. Breena Beauty has gained popularity for its affordable yet effective brushes.

11. Sugerbelle Cosmetics: The main target of the brand is to provide modern Muslimah with make-up products to look ever beautiful and graceful. Sugerbeele is one of a few Halal, Wuduk-friendly cosmetic manufacturers in Malaysia. Sugerbelle Cosmetics offers a variety of makeup products, including lip products, eyeshadows, and more. They are known for their liquid lipsticks, lip creams, and eyeshadow palettes, often featuring trendy and vibrant shades. Sugerbelle Cosmetics has gained popularity among makeup enthusiasts in Malaysia and the region for its quality products and appealing colour selections.

12.  Pretty Suci: Pretty Suci is another Halal beauty product made in Malaysia Makeup.  They offer a range of items for hair, face, body and other personal care. Pretty Suci is also known for its range of halal-certified nail polishes and nail care products. They offer a selection of vibrant nail polish colours and formulas that are suitable for Muslim consumers looking for halal beauty options. Pretty Suci has gained popularity for its commitment to providing nail products that adhere to halal standards. If you love to decorate your nails with the use of the best products then you should buy from this brand. To buy products from this brand you can use the promo code Shopee voucher hack.

13.  Orkid Cosmetics: This brand provides its cosmetic OEM products to ensure the best quality, Orkid Cosmetics is proudly born and bred in Malaysia. Orkid is the Cosmetic line that is Halal, vegan and cruelty-free. Orkid Cosmetics gained popularity for its range of lip products, particularly liquid lipsticks. They offer a variety of shades that cater to different skin tones and preferences. Orkid Cosmetics has also emphasized inclusivity and diversity in its marketing and product offerings.

14. Obsess Cosmetics: The brand was launched in 2016. With its signature baby pink packaging, Obsess Cosmetics is a Malaysian Cosmetic brand. Because of their high demand, the brand expanded in 2018 to include make-up products such as mascara, blusher and eye shadow. 

Also Read - Best Deals and Offers On Beauty Products Online At Sephora

15.  Nurraysa: This brand not only focuses on cosmetics that are manufactured in Malaysia but also aims to create more women entrepreneurs locally. Known for being a Wuduk-friendly product, Nurraysa has been working with the Muslim community for quite some time.

16.  Sorfina Hal: Halal and Solat-friendly, this brand is among the top picks for Muslim women in Malaysia. From astonishing lip colours to nourishing mascara lines, Sorfina Hal cosmetic products are formulated with natural ingredients and are free from nasties like parabens, phthalates and sodium lauryl sulphate.

17.  Thrill Cosmetics: This brand was founded by a celebrity named Sarimah Ibrahim who's been in the Malaysian entertainment industry for over 2 decades, The line offers cushion foundations and compact powders with their formula that is rich in natural ingredients.

18.  Stage Cosmetics: From pro tools to pigment products, the brand can be used for all ages and all faces. The brand was established in 2008 by professional make-up artists. Stage Cosmetics is a Malaysian brand that gives you an International quality when it comes to their products.

19.  CanCans Handmade: This brand is specially catering for dark-skinned Malaysian Women. CanCans was founded in 2015 and mainly conducts its business via Facebook. The brand has been producing a wide range of shades that are suitable for all skin tones.

20.  Zhuco Cosmetics: Their Most popular cosmetics are rainbow highlighters and liquid lipsticks. A unique indie brand from North Borneo, Malaysia, Zhuco offers a range of ideal products for effortless everyday glam.

21.  WUNDERBATH: This brand provides bath and shower brands along with their vegan lip balm! These lip balms are one of their best-selling items. If you are lucky enough, you might even get to try some local flavours like Ais Kacang and Cendol too!

22.  Empro: Empro aims to help everyone master the art of shaping eyebrows based on the shape of their face, eyes, and skin tone as well as bone structure. Empro was founded by Prof. Dr. Coco Alex Yeoh who is renowned in the facial art industry. Empro's products are often used for eyebrow embroidery and microblading procedures as well.

23.  Shade Dough: Shade Dough won the hearts of many Malaysians with its soft everyday colours and all-day wear comfortable texture. To buy products from this brand you can use the promo code Sephora promo code.

24.  Zahara: On the list, Zahara is one of the unique brands. Not only do they have vegan and cruelty-free make-up products but they also provide a range of highly pigmented breathable nail polish! Ideal for individuals who perform Wuduk. 

25.  Beautyhearts: It offers a list of cosmetic brands, including the famous Ferrarossa range of products Beautyhearts is a platform where you can find a variety of products at reasonable prices.

26.  Forest Colour: Forest colours are advertised as an anti-ageing cosmetic line to give you a youthful look. This is a unique feature of this brand. With the tagline "Herbal, Innovation and Halal" Forest Colour is a brand that offers innovative cosmetics at an affordable price.

27. Y.O.U Cosmetics: Y.O.U Beauty brand is an international beauty brand that empowers women to bloom their long-lasting beauty. Change Fortuin is the Y.O.U Cosmetic Owner.  Y.O.U. Cosmetics, also known as Youthful, Original, Unique Cosmetics, is a Malaysian cosmetics brand known for its makeup and skincare products. They offer a range of cosmetics, including foundations, lipsticks, eyeshadows, and skincare items. Y.O.U. Cosmetics focuses on creating products that are suitable for various skin tones and types, and they aim to provide high-quality beauty products to their customers.


Malaysia's beauty industry is thriving, and countless outstanding brands have made their mark in this vibrant market. From traditional favourites that have stood the test of time to innovative newcomers pushing boundaries, these 27 best beauty brands represent the diversity, quality, and creativity that Malaysia has to offer. Whether you're seeking skincare solutions, makeup marvels, or haircare essentials, these brands have something for everyone, reflecting the nation's rich cultural heritage and commitment to beauty and self-care. As Malaysia continues to evolve as a beauty hub, these brands will undoubtedly play a significant role in shaping the industry's future, both domestically and on the global stage.


Which skincare brand is best in Malaysia?

Ans. Lancome Advanced Genifique Youth Activating Concentrate.

What beauty products are used more in Malaysia?

Ans. PETRONAS beauty brand is used more in Malaysia.

Which is the No. 1 beauty brand in the world?

Ans. Estee Lauder is the No. 1 beauty brand in the world.

What cosmetics to buy from Bangkok?

Ans. Gino M Cray, Lansley, Scentio, and Oriental Princess are some best Cosmetics to buy from Bangkok.

Also Read - Shopee's 9.9 Mega Sales & Promotions in Malaysia (September 2023): Your Ultimate Voucher

What famous brand is from Malaysia?

Ans. Petronas, Genting and Maybank are some famous brands from Malaysia.

What is the strongest brand in Malaysia?

Ans. Maybank is the strongest brand in Malaysia.

What is the most popular brand in Malaysia?

Ans. Maybank, Bonia, CelcomDigi and Dutch Lady are the most popular brands in Malaysia.

Which serum is best for the face in Malaysia?

Ans. Klairs Freshly Juiced Vitamin Drop is the best for the face in Malaysia.



By Voucher Portal MY